Our Beginnings

Before anything else, preparation is the key to success.
–Alexander Graham Bell - circ. 1876

edata began its journey in 2001 with a golf loyalty program (GolfingCard.com) benefitting local junior golf with the primary mission of getting kids to the course. Seeing a huge opportunity emerging, our focus pivoted to financial services, merchant loyalty and benefitting the local community. Through these learnings and successful market deployments, we transitioned into an intellectual property company where ideation, innovation and disruption continue to build value and drive edata forward in new and exciting ways.